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McCafé Iced

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McCafé Iced cover

McCafé Iced

Agency: Leo BurnettRole: Lead Designer & Art DirectorHead of Design: Phil BosherCredits:Photography: Karen Thomas

Art direction & typography for the 2019 McCafé Iced drinks campaign.

The typography took inspiration from layered paper craft art. We added tropical plant shadows to a simple studio background to enhance the feeling of summer.