Selected work
Ideas with impact.
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Hello!

Hello, I’m Will, a Design Director and Art Director with 13+ years’ experience creating brands, campaigns and digital experiences across London and San Francisco.
I combine strategic thinking with a sharp eye for craft, turning strong ideas into distinctive identities and visual systems built to make an impact.
My work spans advertising, branding, digital, UX, product and typography for brands including McDonald’s, eBay, Amazon Audible, INEOS, ŠKODA, The Design Museum, The King’s Trust and Hawkstone.
I’m drawn to work with a clear point of view: smart ideas, beautifully made.
Always open to ambitious projects, unexpected collaborations and good conversations.
Areas of Expertise
Art DirectionBranding / IdentityAdvertisingDigital (UX and UI)TypographyPrintSelected Clients
AONAmazon AudibleArgosAXABan Conversion TherapyCALMeBayFive GuysHawkstoneITSUKellogg’sLexusMcDonald’sPets at HomeSony MusicŠKODAThe Design MuseumThe Farmer’s DogToyotaVirgin ActiveWildfarmedPreviously at
T&P (formerly The&Partnership), London
Leo Burnett, London
FEED / DEPT, London & San Francisco















