Wildfarmed

To launch Wildfarmed’s new Simply Sourdough into shops, I explored a series of art direction routes built around the idea of “Sourdough Gone Wild” and “Breads Gone Wild.” The work pushed the brand’s playful, rebellious personality through bold typography, energetic product imagery, hand-drawn characters and a more unruly visual language. The routes were designed to flex across OOH, flyposting, retail and large-scale takeovers, creating a launch that felt unmistakably Wildfarmed while bringing the benefits of the bread to life. The final route below was chosen to go live.