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Selected work

McDonald's — Lights On

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Project notes

McDonald's — Lights On

Agency: Leo BurnettRole: Art DirectorCredits:Executive Creative Director: Mark ElwoodCreative Directors: James Millers & Andrew LongIllustration & Design: Sam Kallen

A proactive idea that we had for McDelivery which uses the unmistakable Golden Arches to remind McDonald’s customers that even though they couldn’t visit the restaurant at the start of the first lockdown, McDonald’s could still deliver to them. 

Awards: Cannes Lions ‘Gold’, Cannes Lions ‘Bronze’, D&AD ‘Wood Pencil’, Epica Awards ‘Grand Prix’, 2x Campaign Big Awards ‘Winner’, 2x Drum Design Awards ‘Winner’, Design Week Awards ‘Winner’