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Project notes
The European Payments Initiative (EPI) is a pan-European effort to develop a unified, efficient payment solution that can rival global giants such as Visa, Mastercard, and tech platforms like Apple Pay and Google Pay. T&P was invited to pitch for EPI, with the challenge of building a completely new brand from the ground up.
At the core of the design system sat the circle, a timeless symbol of infinity. It became more than just a shape; it was a visual metaphor that carried the brand's promise forward, seamlessly echoing the line: "Infinite Possibilities. One Way to Pay."
